We are pleased to announce the second edition of the Algarve Winter Meeting: Bridging Tourism, Hospitality & Marketing, which will take place on January 22, 2027, at the School of Management, Hospitality and Tourism, University of the Algarve (Portugal).

Due to global economic, social, environmental, technological and cultural changes and, above all, to the dynamic nature of human behaviour, tourism, hospitality and marketing are constantly evolving. Therefore, the Algarve Winter Meeting aims to be an international forum where researchers, students and professionals can assess and discuss current trends, emerging challenges and innovations that are shaping the future of these sectors. As such, the overall theme of this second edition is “Current trends”.