Graham Miller
Professor Graham Miller is the Rodrigo Guimarães Chair of Sustainable Business and Academic Director for the Westmont Institute for Tourism and Hospitality at Nova School of Business and Economics, Lisbon, Portugal. His research is focused on the drivers to create greater sustainability across society, with a particular emphasis on the travel and tourism sector. Graham is the former Pro-Vice-Chancellor at the University of Surrey, UK with university level responsibility for sustainability and employability. Graham was also Executive Dean of the Faculty of Arts and Social Sciences. In 2021 he was appointed a Fellow of the Academy of Social Sciences in the UK to recognise his lifetime contribution towards the development of the social sciences.
Graham is the former chair of the Considerate Group, a company formed to promote sustainable practice in the hotel industry through the analysis of sustainability data. Prof. Miller was co-editor of the Journal of Sustainable Tourism, the leading academic journal dedicated to research around promoting sustainability of the tourism industry, and sustainability through the tourism industry. From 2014-2019 Graham was the lead judge for the World Travel and Tourism Council’s Tourism for Tomorrow Awards. These global awards recognize the best examples of sustainability in the Travel and Tourism industry annually. Graham was also an appointed member of the World Economic Forum’s Global Agenda Council for the Future of Sustainable Tourism. This group seeks to provide imaginative and bold solutions to the global challenges facing society, and in particular how travel and tourism intersect with these challenges.
Paulo Alexandre de Oliveira Duarte
Paulo Alexandre de Oliveira Duarte is an Associate Professor in the Department of Management and Economics at the University of Beira Interior, teaching Marketing subjects, in particular Consumer Behaviour, Branding and Social Media Marketing.
He is a guest lecturer on the Master’s programmes in Management and Marketing at the Universidade Católica Portuguesa-Católica Porto Business School. He holds a PhD in Management with a specialisation in Marketing and from 2011 to 2023 he directed the Master’s in Marketing at the University of Beira Interior. Internationally, he collaborated on the University Master’s Degree in Management of Tourism Organisations and Resources: Hotel Management at the University of Extremadura in Spain.
His professional career has been divided between the private sector, where he has held positions as commercial director and company manager, and the public sector, having previously taught at the Polytechnic Institute of Guarda.
He is currently vice-coordinator for human resources and marketing at NECE-UBI (Research Centre in Business Sciences). He is the author of several books and scientific articles in the field of Marketing and Tourism. His main research interests are consumer behaviour, both online and offline; brand strategy, both commercial and territorial, and its role in sustainable development. He recently took part in the TWINE project – ‘Co-creating sustainable Tourism & WINe Experiences in rural areas’.