We are pleased to announce the first edition of the Algarve Winter Meeting: Bridging Tourism, Hospitality & Marketing, which will take place on January 24, 2025, at the School of Management, Tourism and Hospitality, University of the Algarve (Portugal).

Most tourist destinations have been exploring the latest advances in information and communication technologies such as social networks, User Generated Content, mobile applications, monitoring systems and multimedia resources, augmented reality and virtual reality, GPS mapping, in order to improve the tourist experience, the sustainability of resources, the socio-economic performance of destinations and organisations and to promote local culture and environmental conservation. Furthermore, these technological advances have been incorporated into the training of higher education students and professionals in the sector. We know, however, that there is still much to be explored with regard to digital transformation and the sustainability of tourism and destinations and their socio-economic and environmental implications. As such, the overall theme of this first edition is “Digital transformation in tourism, hospitality and marketing”.

The Algarve Winter Meeting aims to be an informal forum for interactive participation and critical multidisciplinary and interdisciplinary discussion on digital transformation in tourism, hospitality and marketing. The Algarve Winter Meeting conference aims to share research, explore new ideas and network with peers and experts in these fields.